Gift cards are one of the most underutilized revenue tools in retail. Old City Media's pre-purchase program changes that - turning every brand activation into guaranteed bottom-line revenue, repeat foot traffic, and a better customer experience all at once.

Fuel surcharges are hitting retailers where it hurts. Here's how forward-thinking operators are turning existing foot traffic into a new revenue stream — without adding headcount or overhead.

Not every activation needs to dominate the floor to make an impact. Here's a look at the formats Old City Media uses inside retail locations — and why the right fit matters more than the biggest footprint.

It All Begins Here. A prize wheel. A tray of candy. A $250 grocery giveaway. Here's how Pristine Home Care ran a standout in-store activation at Save-a-Lot — and what your brand can take from it.

Old City Media is launching Leads at Retail, a new in-store program connecting home improvement brands with qualified homeowner leads inside retail and grocery locations nationwide.

Super Bowl LX brands proved that face-to-face experiences beat traditional ads. See what VIP parties, pop-ups, and wellness zones reveal about experiential marketing, and what it means for brands going into 2026.