AI can't manufacture the moment when a stranger decides to trust your brand. That still takes a person, standing at a table, in a store your customers already visit. Here's how our experiential marketing programs give AI something real to act on.

Back-to-school shopping isn't just about backpacks and notebooks. The same parents filling carts at Walmart and Ace Hardware are homeowners in a buying mindset. Here's what Deloitte's 2026 forecast reveals about the opportunity, and how in-store activation puts home improvement brands in front of it.

Gift cards are one of the most underutilized revenue tools in retail. Old City Media's pre-purchase program changes that - turning every brand activation into guaranteed bottom-line revenue, repeat foot traffic, and a better customer experience all at once.

Fuel surcharges are hitting retailers where it hurts. Here's how forward-thinking operators are turning existing foot traffic into a new revenue stream — without adding headcount or overhead.

Not every activation needs to dominate the floor to make an impact. Here's a look at the formats Old City Media uses inside retail locations — and why the right fit matters more than the biggest footprint.

It All Begins Here. A prize wheel. A tray of candy. A $250 grocery giveaway. Here's how Pristine Home Care ran a standout in-store activation at Save-a-Lot — and what your brand can take from it.