Activate Your Brand in High-Traffic Retail and Grocery Locations.
Generate Qualified Leads.
Leads at Retail – Powered by Old City Media. A turnkey, staffed in-store activation program built for home improvement brands looking to engage homeowners and generate qualified leads where customers already shop.
What this program is
Old City Media partners with top retail and grocery locations to create branded, in-store activations for home improvement brands.
Our home improvement partners deploy trained brand ambassadors to engage shoppers, educate homeowners, and capture qualified leads—inside high-traffic retail environments.
We handle the location coordination, logistics, and execution. You focus on converting the demand.
Why home improvement brands are excited
Digital lead costs continue to rise
Experiential marketing cuts through digital fatigue with real-world brand encounters
Face-to-face conversations with homeowners outperform digital trust
Retail and grocery stores deliver consistent, high-intent foot traffic
Direct benefit from retailer-built-in trust, equity, and goodwill
In-store engagement builds instant credibility
Qualified leads are captured at the shopper’s peak purchase intent
Category exclusivity helps brands stand out & eliminates competition
No long-term contracts
Best Fit:
Regional or National home improvement brands
Teams equipped to follow up with inbound leads
Brands seeking market-specific growth inside retail
Probably Not:
Single location contractors
Brands without lead followup capability
Brands focused on sustaining their current market share rather than pursuing aggressive growth
how Leads At Retail works:
1. Select Your Markets
Choose the regions and retail environments that align with your growth goals.
2. Active In Store
Deploy branded, staffed activations inside high-traffic retail and grocery locations at custom-sized tables, booths, or kiosks.
3. Engage Homeowners
Brand ambassadors deliver experiential marketing that educates shoppers in a non-pushy way that builds trust.
4. Capture Qualified Leads
Customer information is collected on-site and passed directly to your sales teams for follow-up.
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![A man sitting at a table with a black tablecloth that has 'nrg' logo, inside a retail store. The table displays a baseball cap, a phone, and some promotional items. Behind him are clothing racks and shelves with various apparel and accessories in the store.]()
4 ft. Table
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![A promotional booth for Capital Remodeling, Inc., featuring a blue tablecloth with the company's logo, informational brochures, and a banner advertising a $500 discount on kitchen remodeling projects. In the background, there are various power tools and hardware displayed on shelves in a hardware store.]()
6 ft. Table
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![Banner advertising free water testing at Nova Water & Air with a girl drinking water from a garden hose in a backyard. The banner includes contact information and benefits of water testing.]()
Podium
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![A man holding a red ACE shopping basket is talking to a sales associate at a Leaf Filter gutter protection display in a store aisle.]()
Custom
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![Indoor showroom with display windows and door samples for Renewal by Andersen. Banner overhead with a technician holding a window and the tagline "A better way to a better window."]()
Large Size
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![A woman with pink and purple hair standing behind a Leafguard booth at an indoor trade show. The booth displays Leafguard products and a banner with the Leafguard logo, which includes a stylized leaf and the slogan 'Got it today. Protected for life.' The booth is set up on a green carpet with some plants and promotional materials visible.]()
Large Size
proven at scale
Turnkey
Scalable
Market-specific
Brand-safe
Proven Results
brand partnerS
retail partnerS
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Leads at Retail is Old City Media's turnkey in-store activation program for home improvement and home services brands. We place trained brand ambassadors inside high-traffic retail and grocery locations to engage homeowners, capture qualified leads, and pass them directly to your sales team — fully managed and staffed by our team.
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Digital leads are generated behind a screen, often with little context about purchase intent. Leads at Retail puts your brand in front of homeowners who are already out, already shopping, and already in a buying mindset. Face to face, in a retail environment they trust. The conversion rates reflect that difference.
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The program is built for regional and national home improvement and home services brands including windows, doors, roofing, bath remodeling, gutters, and energy services. You need to have the infrastructure to follow up with inbound leads and a real appetite for market-specific growth. It's not a fit for single-location contractors or brands without lead follow-up capability.
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A trained brand ambassador staffs a branded table, podium, or kiosk inside a retail or grocery location. They engage shoppers in natural conversation, educate homeowners about your product or service, and capture lead information on-site. Activations run during peak shopping hours and are sized to fit the location — from a 4-foot table to a full custom setup.
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Our network includes Walmart, Ace Hardware, Giant Eagle, Gabe's, Forman Mills, Grocery Outlet, and others. We're continuously adding new retail partners and can often match brands to the retail environments that best align with their target homeowner demographic.
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Launch timelines vary by market and retail availability, but we're built to move efficiently. Once a program is approved and onboarded, most partners are activating within a matter of weeks, not months.
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No long-term contracts. We believe the program should earn your continued partnership through results, not lock you in through paperwork.
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Every activation is tracked and reported. You receive lead data directly from the field, and we provide performance visibility so your team can evaluate quality, volume, and conversion against your own benchmarks.
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We operate across multiple regions nationwide and are expanding continuously. Reach out to find out if your target markets are currently available — category exclusivity means once a market is claimed by a competitor, it's closed.