Old City Media Earns A+ BBB Rating: Why Trust Matters in Retail Partnerships
Old City Media recently earned an A+ rating from the Better Business Bureau. It's an exciting recognition but the bigger story is what trust actually requires when a retailer lets an outside brand walk through their doors.
What It Means to Extend That Trust
A retailer spends years, sometimes decades, building trust with its customers. Every interaction, every product on the shelf, every employee on the floor is part of that relationship. When a retailer agrees to bring an outside brand into that space, they're extending a piece of that trust to someone else. It signals that the retailer is betting that whoever shows up, staffs the activation, and talks to their customers will represent the store as well as the retailer's own team would.
The brand is making a similar bet, that the partner managing their presence in someone else's store will protect their reputation just as carefully. Old City Media takes that responsibility seriously. It's the foundation of every program we run, whether it's a single location or a national rollout across hundreds of stores.
What Trust Actually Requires
Trust builds the same way a BBB rating does, through consistency over time rather than a single strong moment. A BBB grade reflects years of complaint history, how a business responds when something goes wrong, and whether commitments get kept well after the sale is made. Retail partnerships work the same way. Showing up the same way, program after program, location after location, is what earns a retailer’s confidence over time.
For us, that shows up in the details. Before a program ever launches, we’re in direct contact with the retail partner about what to expect: how the activation will run, who’s going to be on-site, and what success actually looks like for their location. Every ambassador working the floor is trained specifically on the brand and the program before they ever talk to a customer, and held accountable for how they represent both the brand and the store. And when the program wraps, the brand gets a real, unfiltered account of what happened on the floor, the wins and the parts that didn’t go as planned.
25+ Years, Hundreds of Locations
The founder of Old City Media has spent more than 25 years building retail activation programs, and today our agency manages them across hundreds of retail locations for brands and retailers around the country. That track record is what lets a retailer say yes to a program without having met every ambassador who'll be standing in their store, and what lets a brand trust its reputation to a team working somewhere they've never set foot.
About the A+ Rating
The BBB grade is built from a scale that rewards consistency, transparency, and follow-through over time. You can view our full rating and profile here: Old City Media, Inc. – BBB Profile.
Let's Talk
If you're a retailer or brand evaluating who gets access to your stores or your reputation next, we'd welcome the conversation. Connect with our team to see explore opportunities for your brand.