The Future of Retail is Already Inside Your Store
Old City Media’s in-store retail partnership program creates high-margin, non-retail revenue for your stores while delivering meaningful value to your shoppers at zero cost or operational burden to your team.
retail is evolving
Old City Media has spent over 20 years building and managing experiential marketing programs. From Major League Baseball stadiums to national grocery chains and big-box retailers, we’ve evolved a model that works at scale and we bring it to your locations fully managed, fully staffed, and fully funded by our brand partners.
program details
increased Non-Retail Revenue
Guaranteed brand-funded income per location, per month. NO inventory, NO staffing, NO operational lift. Just revenue.
zero store cost/labor
Every activation is fully managed and staffed by our team. Your associates don’t lift a finger.
Enhanced customer experience
Surprise-and-delight moments that make every store visit feel vibrant, fresh, and worth coming back for.
traffic Driving Program
Shoppers stay longer, explore more aisles, and spend more. Activations drive same-day basket lift and repeat visits.
always measurable results
Every pilot is designed to give your leadership team clear, actionable performance data before you decide to scale.
YOUR GIFT CARDS = YOUR WIN
how it works
1. Brand Funded Activations
National brands activate inside your stores.
2. Simple In-Store Setup
Trained brand ambassadors staff a small table or podium. See below.
3. Shopper Rewards
Shoppers receive pre-purchased gift cards from your store as part of the activation.
4. Retail-Controlled Execution
All activations are pre-approved and coordinated with your team to ensure a seamless process.
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![A person sitting at a table with an 'NRG' tablecloth inside a retail store. Behind them are clothing racks with colorful apparel, backpacks, and signs displaying sale prices.]()
4 ft. Table
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![Display booth for Capital Remodeling, Inc. at a home improvement store, with promotional materials and a banner advertising $500 off kitchen remodeling projects.]()
6 ft. Table
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![A water testing station with a banner for Nova Water & Air offering free water testing, featuring a girl drinking from a hose, set up inside a store with shelves of tools and equipment.]()
Podium
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![A man with a gray baseball cap and black jacket holding a red ACE shopping basket stands in front of a display of roof and gutter guards at an Ace Hardware store. Another person, wearing glasses and a gray jacket, stands behind the display, which features a miniature house with a roof lined with leaf filter gutter protection. There is an American flag on the display, and a large banner above advertising a free grill with assembly and delivery for Ace Rewards members.]()
Custom Size
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![Interior of a showroom or booth for Renewal by Andersen, a window replacement company, with promotional signs, display windows, and tables.]()
Large Size
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![A woman standing behind a Leafguard booth at an indoor event, with Leafguard signage, plants, and display materials, promoting home protection products.]()
Large Size
additional value
Every pilot delivers clear, actionable insights before you scale. We track what matters:
Pre-purchased retailer gift card redemptions
Guaranteed non-retail revenue per store
Reduced shrink through front-of-store visibility and activation presence
Basket lift and same-day sales impact
Shopper engagement and loyalty app activity
Increased foot traffic on activation days
Offset recent fuel surcharges
proven at scale
100,000+
Successful brand activations
100%
5-Star Google Reviews
$4 Million+
Annual Revenue for a single Partner
Retail Partners
Brand Partners
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In-Store Partners is Old City Media's retailer-facing program that brings brand-funded activations into your locations. National brands pay to activate inside your stores, our team manages everything on the ground, and your locations earn guaranteed non-retail revenue with zero operational burden.
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Nothing. Every activation is fully funded by our brand partners. There is no cost, no staffing requirement, and no operational lift for your team.
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Activations are designed to fit your available space and store layout. We work with everything from a small 4-foot table near the entrance to a full custom setup depending on the program and location. Your team approves the footprint before anything goes live.
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Old City Media manages everything: recruiting, training, scheduling, and on-site supervision. Your store associates are never responsible for managing our staff or the activation.
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Our brand partners pre-purchase your store's gift cards before each activation. Those cards are distributed to shoppers as part of the activation experience, putting your gift cards in more hands, driving return visits, and generating real redemption revenue for your locations. One 200-store partner generated over $300,000 in gift card redemptions through this program alone.
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Our brand partners include national home improvement and home services companies — Renewal by Andersen, LeafFilter, Power Home Remodeling, Jacuzzi Bath Remodel, Pella, and others. All brands are vetted, approved, and operate within strict brand safety guidelines. You retain approval rights before any brand activates in your locations.
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Activations are designed to add value to the shopper experience, not interrupt it. Brand ambassadors are trained to engage in a friendly, non-pushy way. Shoppers who interact with an activation walk away with a gift card in hand and a positive association with your store.
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Yes. All activations are pre-approved and coordinated with your team. You maintain full visibility and control over scheduling, placement, and brand selection.
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Every program is designed to deliver clear, actionable performance data. We track gift card redemptions, foot traffic on activation days, basket lift, shopper engagement, and non-retail revenue per location — giving your leadership team the numbers they need before deciding to scale.
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Reach out through the contact form below and our team will follow up to walk you through the program, answer your questions, and determine if it's a fit for your locations.