Why Gift Cards Are One of the Most Powerful Tools in Retail
At Old City Media, we get asked all the time: what exactly do you do?
In addition to helping brand partners generate leads,, we help retailers and grocery partners better monetize their property through In-Store Partners. We bring in global brands that pay to activate inside your locations. Think of it as short-term rent. But on top of that, we also pre-purchase a significant amount of your gift cards before we ever set foot in your store.
IT GOES STRAIGHT TO YOUR BOTTOM LINE
Before a single activation begins, Old City Media purchases gift cards directly from our retail and grocery partners. That means real, immediate, non-retail revenue with no additional labor, inventory investment, or operational burden on your end. These are dollars and cents that go right to your bottom line.
In many cases, we quickly become one of the largest purchasers of gift cards within a partner's organization, creating meaningful incremental revenue that would not otherwise exist.
During Phase One of our program, Old City Media expects to purchase more than $100,000 in gift cards from participating retail partners, with the potential to scale to several hundred thousand dollars annually as additional brands are added.
IT DRIVES CUSTOMERS BACK TO YOUR STORE
Think about what happens when a shopper receives a gift card during a brand activation. That card does not disappear. It sits in their wallet, their purse, or on their desk and becomes a reason to come back.
Our gift card program is essentially a built-in retention tool, helping drive traffic back to your location long after the activation ends, without any additional cost or effort on your part.
IT ENHANCES THE CUSTOMER EXPERIENCE
Old City Media's number one objective at every single activation is this: how are we enhancing the customer experience at retail? The gift card is one of the best answers to that question.
Every activation is an opportunity to create a positive moment for a shopper. When a customer receives a gift card, they walk away feeling appreciated and rewarded. Those small moments help strengthen the relationship between shoppers, brands, and retailers while contributing to a more welcoming in-store environment overall.
IT DOES NOT WORK UNLESS IT WORKS FOR YOUR CUSTOMERS
That is something we say with our partners all the time. We are not just here to serve the brands, we are here to serve your shoppers, because your shoppers are ultimately your business.
Pre-purchasing gift cards and distributing them through brand activations is one of the most straightforward ways we can give back to your community, drive real results, and make sure everyone walks away feeling like they got something
Let’s Talk
Want to learn more about our gift card program? Visit the In-Store Partners page or reach out to Ray Sheehan at ray@oldcitymedia.com or call 267-939-0503 to discuss partnering with Old City Media.