https://pomegranate-cello-wazl.squarespace.com/blog daily 0.75 2026-07-09 https://pomegranate-cello-wazl.squarespace.com/blog/gift-card-program-non-retail-revenue-retailers monthly 0.5 2026-06-09 https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/5053de03-c24e-46dc-b0b8-8a7bca84d437/OldCityMedia-Giftcards-blog.webp Blog - Why Gift Cards Are One of the Most Powerful Tools in Retail At Old City Media, we get asked all the time: what exactly do you do? https://pomegranate-cello-wazl.squarespace.com/blog/how-retailers-can-turn-foot-traffic-into-fuel-surcharge-relief monthly 0.5 2026-06-09 https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/df686f41-dc69-41b8-8b3a-846a9527eebd/OldCityMedia_Fuel_Surcharges_Retail_Blog.jpg Blog - How Retailers Can Turn Foot Traffic Into Fuel Surcharge Relief The Iran conflict handed major retailers a problem with no clean answer. Fuel surcharges are up across every carrier, margins are getting squeezed from multiple directions, and the two most obvious responses, raising prices or eating the cost, both come with real consequences. Finance teams are being asked to find solutions that don’t exist in the traditional playbook. https://pomegranate-cello-wazl.squarespace.com/blog/retail-brand-activations-come-in-all-shapes-and-sizes monthly 0.5 2026-06-09 https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/d456efaa-31e3-405d-9287-35982d4c08cf/OldCityMedia_Activations_All_Sizes_Blog.jpg Blog - Retail Brand Activations Come in all Shapes and Sizes When most people think about experiential marketing, they picture massive brand takeovers: think tents the size of city blocks outside the Super Bowl, or sprawling pop-ups that dominate a convention center floor. And while those large-scale activations absolutely have their place, the reality is that some of the most effective experiential marketing happens in a much more intimate setting: right inside your local retail store. https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/8af48a88-2803-49ca-a175-8154ad24fc38/4ft_NRG_CITITRENDS.png Blog - Retail Brand Activations Come in all Shapes and Sizes - THE 4-FOOT TABLE Sometimes less is more. A 4-foot branded table gives a representative just enough space to engage shoppers one-on-one without overwhelming the retail floor. NRG Energy has used this format inside CITITRENDS locations to connect directly with energy-conscious consumers right where they’re already shopping. It’s lean and it works. https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/b6b2f0c6-ae65-4ce7-a693-8dde32c86c40/6ft_Capital_Remodeling_ACE.png Blog - Retail Brand Activations Come in all Shapes and Sizes - THE 6-FOOT TABLE The 6-foot table is the most versatile format in the toolkit. It offers enough surface area to display brochures, samples, and signage while still fitting comfortably within a retail aisle. There’s even room for a prize wheel if the mood strikes you. Capital Remodeling, Inc.has used this setup inside ACE Hardware to showcase kitchen remodeling services, complete with a branded tablecloth, product samples, and a pull-up banner. https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/0b87a13e-374d-4153-a23d-9a0613d093f1/Podium_NOVA_ACE.png Blog - Retail Brand Activations Come in all Shapes and Sizes - THE PODIUM When the goal is to spark a conversation rather than display a product line, a podium-style setup is hard to beat. Nova Water used a cocktail-height podium alongside a branded retractable banner inside ACE Hardware to promote free in-home water testing. This format invites shoppers to stop and engage without creating a barrier. https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/ce9153ed-d1b1-4da8-8a34-971f9f2443f9/Large_RenewalByAnderson_WalmartE.png Blog - Retail Brand Activations Come in all Shapes and Sizes - LARGE SIZE For brands with a bigger story to tell, large-format activations inside high-traffic retail environments can be transformational. Moore Water and Air built a full showroom experience inside Walmart complete with a branded backdrop, product displays, and live demonstration units. HomeFix brought actual door and window installations to life on the sales floor. And as seen above, Renewal by Andersen created a walk able window and door showroom right inside a Walmart vestibule. https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/be394887-010d-40d7-aedd-d6f8ad2de355/Custom_LeafFilter_ACE.png Blog - Retail Brand Activations Come in all Shapes and Sizes - CUSTOM SIZE Some products don’t fit neatly into a standard format and that’s okay. Leaf Home worked with us to create a custom-sized activation inside ACE Hardware that featured an actual gutter protection demo model. Shoppers could see exactly how the product works, with a live representative on hand to answer questions. The activation was designed around the product, not the other way around. https://pomegranate-cello-wazl.squarespace.com/blog/anatomy-of-successful-retail-activation monthly 0.5 2026-06-09 https://images.squarespace-cdn.com/content/v1/6a15c96346b147789f9dbc69/1780005618745-HUHUJTOVTEO9K755YMBJ/OldCityMedia_LeadsAtRetail_Anatomy_blog.jpg Blog - Anatomy of a Successful Retail Activation (And Why It’s Easier Than You Think) - In-store marketing activations are one of the most underutilized lead generation strategies for home services brands. No algorithm. No ad spend. Just your brand, face-to-face with homeowners who are already out and already shopping. 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